Doc Edge

A new brand for the home of documentary storytelling. Working with the Hula team I helped develop and rollout a brand identity for Doc Edge that demonstrates their purpose with structure and strong opinions. The identity uses a linear device that allows them to frame content and present an opinion about the power of documentary film-making. Deployed across both physical, digital and social channels, this identity flexes and adapts to connect Doc Edge with a diverse audience.

Credit: Mark Benseman, David Lyall, Marela Glavaš, Tan Desai